text.skipToContent text.skipToNavigation

Data protection policy

Thank you for your interest in our company. Data protection is of particular importance to the senior management of Zeller+Gmelin GmbH & Co. KG. The websites of Zeller+Gmelin GmbH & Co. KG essentially require no entry of personal data. However, if a data subject wishes to use our company’s special services, the processing of personal data may be required. If it becomes necessary to process personal data and there is no legal basis for such processing, we generally seek the consent of the data subject.
The processing of personal data – for example the name, address, email address or telephone number of the data subject – is always carried out in accordance with the General Data Protection Regulation and the country-specific data protection provisions that apply to Zeller+Gmelin GmbH & Co.KG. With this data privacy statement, our company seeks to inform the public about the nature, scope and purpose of the personal data that we collect, use and process. Furthermore, this data privacy statement informs data subjects of their rights. Zeller+Gmelin GmbH & Co. KG has implemented numerous technical and organisational measures to ensure the most effective protection of the personal data processed through this website. Nevertheless, internet-based data transmissions can be subject to security gaps, such that total protection cannot be guaranteed. For this reason, all persons in question are free to submit their personal data to us by alternative means, for example by telephone.

1. Definition of terms

The data privacy statement of Zeller+Gmelin GmbH & Co. KG is based on the terminology employed by European legislative authorities and regulators when adopting the General Data Protection Regulation (GDPR). Our data privacy statement should be easy to read and understand for our customers and business partners as well as the general public. To ensure this, we would like to take this opportunity to explain the terminology we employ.
We use the following terms in this data privacy statement, including but not limited to:

a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). A natural person is considered to be identifiable if he/she can be identified, directly or indirectly, particularly by means of assignment to an identifier such as a name, identification number, location data or online identifiers, or by means of one or several special features which express the physical, economic, cultural or social identity of this natural person.

b) Data subject
A data subject is an identified or identifiable natural person whose personal data is processed by the party responsible for processing.

c) Processing
Processing refers to any operation, performed with or without the help of automated processes, or any series of operations performed in connection with personal data such as collecting, organising, storing, saving, adapting or modifying, reading, querying, using, disclosing through transmission, dissemination or any other form of provision, matching or linking, restricting, deleting or destroying.

d) Restricting processing
Restricting processing refers to the marking of saved personal data with the aim of limiting its future processing.

e) Profiling
Profiling refers to any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to the natural person, particularly in order to analyse or predict aspects relating to the job performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location of this natural person.

f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and subject to technical and organisational measures that ensure that the personal data cannot be attributed to an identified or identifiable natural person.

g) Parties responsible or parties responsible for processing
Parties responsible or parties responsible for processing refer to the natural or legal person, public authority, body or additional entity that, alone or together with others, is responsible for making decisions regarding the purpose and means of processing personal data. If the purposes and means of this processing are determined by European Union law or the law of member states, the responsible parties or the specific criteria for the designation of the responsible parties may be provided for under the laws of the European Union or of its member states.

h) Processor
Processors are natural or legal persons, public authorities, bodies or additional entities that process personal data on behalf of the responsible party.

i) Recipient
Recipients are natural or legal persons, public authorities, bodies or additional entities to whom personal data is disclosed, regardless of whether it is a third party. However, public authorities that may receive personal data in connection with a particular investigation mandate in accordance with European Union or member state laws do not qualify as recipients.

j) Third parties
Third parties are natural or legal persons, public authorities, bodies or additional entities other than the data subject, the responsible party, the processor or the persons directly authorised by the responsible party or processor to process personal data.

k) Consent
Consent refers to any statement of intent in the form of a declaration or any other unambiguously affirmative act by the data subject by which the data subject consents to the processing of his/her personal data.

2. Name and address of the party responsible for processing

The party responsible for processing within the meaning of the General Data Protection Regulation, other applicable data protection laws of the European Union member states and other provisions relevant to data protection is:

Zeller+Gmelin GmbH & Co. KG.
Schlossstraße 20
73054 Eislingen Germany
Phone: +49 7161 802 0
Email: info@zeller-gmelin.de
Website: www.zeller-gmelin.de

3. Name and address of data protection department

The following party is responsible for data protection:

Data protection department
Zeller+Gmelin GmbH & Co. KG
Schlossstraße 20
73054 Eislingen Germany
Phone: +49 7161 802 0
Email info@zeller-gmelin.de
Website: www.zeller-gmelin.de

Any data subject can directly contact our data protection department with any questions or suggestions regarding data protection.

4. Cookies

The websites of Zeller+Gmelin GmbH & Co. KG use cookies. Cookies are text files stored and saved on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain cookie IDs. Cookie IDs are unique identifiers of cookies. They consist of a string of characters through which websites and servers can be assigned to specific web browsers on which the cookies are stored. This enables the websites and servers visited to differentiate the individual browser of the data subject from other web browsers which contain other cookies. A particular web browser can be recognised and identified by a unique cookie ID.

By using cookies, Zeller+Gmelin GmbH & Co. KG can provide website users with more user-friendly services that wouldn't be possible without the user of cookies.

Cookies can be used to better tailor information and offers on our website to our users. Cookies allow us, as previously mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for our users to use our website. For example, users of a website that uses cookies don’t have to enter their login details every time they visit the website; this is done instead by the website and the cookies stored on the users' computer systems. An additional example is the cookie of a shopping cart in an online shop. Online shops use cookies to remember the items that a customer has placed in the virtual shopping cart.

The data subject can prevent the use of cookies by our website at any time using a corresponding setting on the web browser and thus permanently deny the use of cookies. Furthermore, cookies already in use can always be deleted through the web browser or another software programme. This is possible in all common web browsers. If the data subject deactivates the use of cookies in the web browser, some of the functions of our website may not be fully usable.

5. Collecting general data and information

The website of Zeller+Gmelin GmbH & Co. KG collects a series of general data and information every time the website is accessed by the data subject or by an automated system. This general data and information is saved in the log files of the server. The following data can be collected: (1) the browser type and version used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (referrer), (4) the sub-pages directed to our website via an accessing system, (5) the date and time that the website was accessed, (6) an Internet Protocol (IP) address, (7) the Internet service provider of the accessing system and (8) additional similar data and information that serve as security in the event of attacks against our information technology systems.

When using this general data and information, Zeller+Gmelin GmbH & Co. KG draws no conclusions about the data subject. Rather, this information is required to (1) properly deliver the contents of our website, (2) optimize the content and adds of our website, (3) ensure the long-term functionality of our information technological systems and the technology of our website and (4) to provide law enforcement authorities with the necessary information for prosecution in the event of a cyber attack. Zeller+Gmelin GmbH & Co. KG thus both statistically evaluates the data and information collected, as well as evaluating it with the goal of increasing data security and data protection within our company in order to ultimately provide an optimum level of protection for the personal data that we process. The anonymous data from the server log files is saved separately from all information entered by a data subject.

6. Registration on our website

Data subjects are able to register on the website of the party responsible for processing using their personal data. The specific personal data required by the party responsible for processing is derived from the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use with the party responsible for processing. The party responsible for processing can approve transfer to one or several processors (a parcel service for example) that also only use the personal data for internal purposes attributable to the party responsible for processing.

By registering on the website of the party responsible for processing, the IP address of the data subject's ISP, the date and the time of registration are saved. This data is saved because it is the only way to prevent misuse of our services and can be used to identify offenses committed. The storage of this data is thus required to ensure the security of the party responsible for processing. We do not share this data with third parties unless legally required to do so or if required to aid law enforcement.

Registering the data subject by using voluntary personal data allows the party responsible for processing to offer content or services to the data subject which can only be offered to registered users due to the nature of the matter. Registered persons are free to modify their personal data entered during registration at any time or to delete it completely from the database of the party responsible for processing.

At any time upon request, the party responsible for processing can provide data subjects with information as to which of their personal data is stored. Furthermore, the party responsible for processing can correct or delete data at the request of the data subject, insofar as this does not conflict with any statutory storage requirements. The data protection department named in this data privacy statement and all of the employees of the party responsible for processing are available to the data subject as contacts.

7. Subscription to our newsletter

On the website of Zeller+Gmelin GmbH & Co. KG, users have the option of subscribing to our company's newsletter. The specific personal data required while ordering the newsletter by the party responsible for processing is derived from the respective input mask used for registration.

Zeller+Gmelin GmbH & Co. KG regularly informs its customers and business partners about offers from the company in its newsletter. The data subject can only receive our company’s newsletter if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation email using a double-opt-in procedure is sent to the email address of the data subject initially entered for newsletter subscription. This confirmation email is used to check whether the person in possession of the email address is the data subject who authorised receipt of the newsletter.

During registration for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as well as the date and time of registration, as assigned by the Internet Service Provider (ISP). The collection of this data is necessary in order to trace any potential misuse of the email address of a data subject at a later time and thus serves as a legal safeguard for the party responsible for processing.

The personal data collected during registration for the newsletter is exclusively used for sending the newsletter. In addition, to the extent required for the newsletter service or for registration for this service, subscribers to the newsletter are informed by email of any changes to the newsletter or any technical changes. None of the personal data collected as part of the newsletter service is shared with a third party. Data subjects can cancel their subscription to our newsletter at any time. Consent to the storage of personal data given to us by the data subject for sending the newsletter can be withdrawn at any time. Every newsletter contains a link for the purpose of withdrawing consent. Data subjects are also able to unsubscribe from the newsletter directly on the website of the party responsible for processing or to inform the party responsible for processing in another way.

8. Newsletter tracking

The newsletters of Zeller+Gmelin GmbH & Co. KG contain counting pixels. A counting pixel is a miniature graphic embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows for the statistical evaluation of the success or failure of online marketing campaigns. By using the embedded counting pixel, Zeller+Gmelin GmbH & Co. KG is able to determine if and when an email has been opened by a data subject and which of the links in the email have been accessed by the data subject.

This type of personal data gathered via the number pixels contained in the newsletters is saved and analysed by the party responsible for processing in order to optimise the delivery of newsletters and to better customise newsletter content to data subjects. This personal data is not shared with third parties. Data subjects are able to revoke the separate declaration of consent given through the double-opt-in process. Once this consent has been revoked, this personal data is deleted by the party responsible for processing. Cancellation of subscription to the newsletter is automatically interpreted as revocation by Zeller+Gmelin GmbH & Co. KG.

9. Contact via the website

Due to legal provisions, the website of Zeller+Gmelin GmbH & Co. KG contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general email address. If a data subject contacts the party responsible for processing via email or a contact form, the personal data provided by the data subject is automatically saved. This type of personal data transmitted voluntarily by the data subject to the party responsible for processing is saved for the purpose of processing or contacting the data subject. This personal data is not disclosed to third parties.

10. The routine deletion and blocking of personal data

The party responsible for processing saves the data subject's personal data only for the period necessary for storage or, as may be the case, stipulated by European legislators or other lawmakers in laws to which the party responsible for processing is subject.

If there is no reason for storage or if the storage period prescribed by European legislators or other relevant lawmakers expires, the personal data is routinely blocked or deleted according to statutory provisions.

11. Rights of the data subject

a) Right to confirmation
Every data subject has the right, as granted by European regulators and legislators, to require the party responsible for processing to confirm whether personal data relating to the data subject is being processed. A data subject wishing to make use of this right to confirmation may at any time contact our data protection officer or another employee of the party responsible for processing.

b) Right to information
Every subject of personal data processing has the right, as granted by European regulators and legislators, to require the party responsible for processing to provide, at any time and free of cost, information on the data subject’s personal data and a copy of this information. In addition, European regulators and legislators have granted data subjects access to the following information:

  • the purpose of processing
  • the categories of personal data being processed
  • the recipients or categories of recipients to whom the personal data has been disclosed or is still being disclosed, particularly recipients in third countries or with international organisations.
  • if possible, the planned duration during which the personal data is saved or, if not possible, the criteria for determining this duration
  • the existence of a right to correction or deletion of the relevant personal data or limiting of processing by the responsible party or of a right to object to such processing
  • the existence of a right to appeal to a supervisory authority
  • if no personal data is collected from the data subject, all available information on the origin of the data
  • the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) of the GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended impact of such processing on the data subject

Furthermore, the data subject has the right to information as to whether personal information has been transmitted to a third country or an international organisation. If this is the case, the data subject also has the right to information about the appropriate guarantees with regard to this transmission.

Data subjects wishing to exercise this right to information can contact our data protection department or another employee of the party responsible for processing data at any time.

c) Right to correction
Every subject of personal data processing has the right, as granted by European regulators and legislators, to demand immediate correction of inaccurate personal data. In addition, the data subject has the right to request the completion of incomplete personal data, including by means of supplementary declaration. Data subjects wishing to exercise this right to correction can contact our data protection department or another employee of the party responsible for processing data at any time.

d) Right to deletion (right to be forgotten)
Every subject of personal data processing has the right, as granted by European regulators and legislators, to require the party responsible for processing to immediately delete personal data, providing that one of the following reasons is satisfied and processing is not required:

  • The personal data was collected or otherwise processed for reasons for which they are no longer needed.
  • The data subject revokes consent required for processing according to Article 6 (1) (a) of the GDPR or Article 9 (2) (a) of the GDPR and there is no other legal basis for the processing.
  • The data subject submits an objection to the processing in accordance with Article 21 (1) of the GDPR and there are no legitimate reasons for the processing, or the data subject submits an objection to the processing in accordance with Article 21 (2) of the GDPR.
  • The personal data was unlawfully processed.
  • The deletion of personal data is necessary to fulfil a legal requirement under European Union law or the national laws of a member state to which the party responsible for processing is subject.
  • The personal data was in relation to services offered pursuant to Article 8 (1) of the GDPR.

If one of the above-mentioned reasons applies and data subjects wish to arrange for the deletion of personal data stored by Zeller+Gmelin GmbH & Co. KG, they can contact our data protection department or another employee of the party responsible for processing data at any time. The data protection department of Zeller+Gmelin GmbH & Co. KG or another employee will arrange for the deletion request to be fulfilled immediately.

If the personal data has been made public by Zeller+Gmelin GmbH & Co. KG and if our company as processor is required to delete personal data in accordance with Article 17 (1) of the GDPR, Zeller+Gmelin GmbH & Co. KG will, taking into account available technology and implementation costs, take appropriate measures, including technical measures, to inform other parties responsible for processing the published personal data that the data subject has requested deletion of all links to this personal data or to copies or replications of this personal data, providing that processing is not necessary. The data protection department of Zeller+Gmelin GmbH & Co. KG or another employee arranges for deletion in individual cases.

e) Right to restriction of processing
Every subject of personal data processing has the right, as granted by European regulators and legislators, to require the party responsible for processing to restrict processing when the following conditions apply:

  • The accuracy of the personal data is disputed by the data subject for a period that allows the party responsible for processing to verify the accuracy of the personal data.
  • Processing is unlawful, the data subject refuses the deletion of the personal data and instead requests the restriction of the use of personal data.
  • The party responsible for processing no longer requires the personal data for the purposes of processing but the data subject requires them to assert, exercise or defend legal claims.
  • The data subject has filed an objection to processing in accordance with Article 21 (1) of the GDPR and it is not yet clear whether the legitimate reasons of the processing party outweigh those of the data subject.

If one of the above-mentioned reasons applies and data subjects wish to arrange for the restriction of personal data stored by Zeller+Gmelin GmbH & Co. KG they may at any time contact our data protection officer or another employee of the party responsible for processing. The data protection department of Zeller+Gmelin GmbH & Co. KG or another employee will initiate the restriction of processing.

f) Right to data portability
Every subject of personal data processing has the right, as granted by European regulators and legislators, to obtain his or her personal data given to a party responsible for processing by the data subject in a structured, commonplace and machine-readable format. Data subjects also have the right to transmit this data to another responsible party without being hindered by the responsible party to whom the personal data was provided, provided that the processing is based on consent pursuant to Article 6 (1) (a) of the GDPR or Article 9 (2) (a) of the GDPR or a contract pursuant to Article 6 (1) (b) of the GDPR and processing by means of automated processes, unless the processing is necessary for the performance of a task of public interest or in the exercise of public authority, which has been assigned to the responsible party.

Furthermore, in exercising their right to data portability pursuant to Article 20 (1) of the GDPR, data subjects have the right to require the transfer of the personal data directly from a responsible party to another responsible party as long as this is technically feasible and does not infringe on the rights and freedoms of others.

In order to assert the right to data portability, the data subject may at any time contact the data protection officer appointed by the CLIENT_COMPANY or another employee.

g) Right to object
Every subject of personal data processing has the right, as granted by European regulators and legislators, for reasons arising from his or her personal situation, to object to the processing of his or her personal data pursuant to Article 6 (1) (e) or (f) of the GDPR. This also applies to profiling based on these provisions.

Zeller+Gmelin GmbH & Co. KG ceases processing personal data in the event of an objection unless we can prove that there are compelling reasons for processing that are beyond the interests, rights and freedoms of the data subject, or if processing serves the assertion, exercise or defence of legal claims.

If Zeller+Gmelin GmbH & Co. KG process personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling to the extent that it is associated with such direct mail. If the data subject submits an objection to Zeller + Gmelin GmbH & Co. KG against processing for the purpose of direct advertising, Zeller + Gmelin GmbH & Co. KG will no longer process the personal data for these purposes.

In addition, the data subject has the right, for reasons arising from his / her particular situation, to object to the processing of personal data concerning him / her by Zeller+Gmelin GmbH & Co. KG for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) of the GDPR, unless such processing is necessary to fulfil a task of public interest.

In order to exercise the right to object, the data subject can directly contact the data protection officer of Zeller + Gmelin GmbH & Co. KG or another employee. Furthermore, data subjects are free, within the context of the use of information society services, notwithstanding directive 2002/58/EG, to exercise their right to object using automated processes in which technical specifications are used.

h) Automated decisions in individual cases including profiling
All subjects of personal data processing have the right, as granted by European regulators and legislators, not to be subject to a decision based solely on automated processing, including profiling, which has a legal impact or similarly significant negative effect, unless the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the responsible party; or (2) is permitted by European Union or member state legislation to which the controller is subject, and that legislation provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject; or (3) has the express consent of the data subject.

If the decision (1) is required for the conclusion or the performance of a contract between the data subject and the responsible party or (2) it takes place with the express consent of the data subject, Zeller + Gmelin GmbH & Co. KG will take appropriate measures to ensure that rights and freedoms, as well as the legitimate interests of the data subject, including at least the right to obtain the intervention of a person by the responsible party, to express his or her own position and to contest the decision.

If data subjects wish to assert their rights with regard to automated decision-making, they can contact our data protection department or another employee of the party responsible for processing data at any time.

i) Right to revoke data protection consent
Every subject of personal data processing has the right, as granted by European regulators and legislators, to revoke consent to the processing of personal data at any time.

Data subjects wishing to exercise this right to revoke consent can contact our data protection department or another employee of the party responsible for processing data at any time.

12. Data protection in applications and the application process

The party responsible for processing collects and processes the personal data of applicants in order to carry out the application process. This processing can also be done electronically. This is particularly the case if an applicant submits corresponding application documents to the controller by electronic means, for example by e-mail or via a web form available on the website. If the party responsible for processing concludes a contract of employment with an applicant, the data transmitted will be stored for the purposes of the employment relationship in compliance with the law. If no employment contract is concluded between the applicant and the party responsible for processing, the application documents will be automatically deleted two months after the announcement of the negative decision unless deletion precludes other legitimate interests of the party responsible for processing. Additional legitimate interest in this sense, for example, is a burden of proof in the General Equal Treatment Act.

13. Privacy policy for the use of Google Analytics (with anonymisation function)

The party responsible for processing has integrated the component Google Analytics (with anonymisation function) into this website. Google Analytics is a web analysis service. Web analysis refers to the collection and analysis of data on the behaviour of visitors to the website. The data captured by a web analysis service includes the websites from which a data subject has come to a website (referrers), which subpages of the website are accessed and how often and for how long a subpage is viewed. Web analysis is primarily used to optimise websites and for cost-benefit analyses of Internet advertising.

The operating company of Google Analytics components is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The party responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google. By means of this addition, the IP address of the data subject’s Internet connection is shortened and anonymised by Google if the access to our website is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of Google Analytics components is to analyse visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports showing the activities on our website and to provide other services related to our website.

Google Analytics leaves a cookie on the information technology system of the data subject. Cookies are explained above. By using cookies, Google is able to analyse the use of our website. Each time one of the pages of this website is accessed by the party responsible for processing and a Google Analytics component has been integrated into it, the internet browser on the information technology system of the data subject is automatically initiated by the respective Google Analytics component to submit data to Google for online analysis purposes. As part of this technical process, Google becomes aware of personal data, such as the IP address of the data subject, which allows Google, among other things, to track the origin of visitors and clicks and subsequently to enable commission billing.

The cookies stores personal information including time of access, location of access and frequency of visits to our webpage by the data subject. Every time someone visits our website, this personal data, including the IP address of the data subject’s Internet connection, is transmitted to Google in the United States of America. This personal data is saved by Google in the United States of America. Google may transfer such personal data collected through this technical process to third parties.

The data subject can prevent the use of cookies by our website at any time using a corresponding setting for the on the web browser and thus permanently deny the use of cookies. Activating this setting on the Web browser would also prevent Google from placing a cookie on the information technology system of the data subject. Furthermore, cookies already used by Google Analytics can always be deleted through the web browser or another software programme.

Furthermore, the data subject has the option of objecting to and preventing the collection of the data generated by Google Analytics for the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. Installing this browser add-on is considered by Google to be an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point, the data subject must reinstall the browser add-on to deactivate Google Analytics.

If the browser add-on is uninstalled or disabled by the data subject or any other person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Additional information and Google's privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

14. Privacy policy for the use of Google AdWords

The party responsible for processing has integrated Google AdWords into this website. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. In Google’s advertising network, ads are distributed using an automatic algorithm and according to pre-defined keywords. The operating company of Google AdWords components is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third party websites and in the search engine results of Google’s search engine and by displaying advertisements on our website.

If a data subject ends up on our website through a Google advertisement, a “conversion cookie” is stored on Google’s information technology system. Cookies are explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Conversion cookies, as long as they are not expired, are used to trace whether particular subpages, the shopping cart of an online shop system for example, were accessed on our website. Conversion cookies allow both us and Google to determine whether a data subject who ends up on our website via an AdWords advertisement generated revenue, ie completed or cancelled a purchase.

The data and information collected through the use of conversion cookies is used by Google to create visitor statistics for our website. These visit statistics are then used by us to determine the total number of users who have been sent to us through AdWords ads, in order to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor any other Google AdWords advertisement customers receive information from Google with which the data subject can be identified.

The conversion cookie is used to save personal information, for example the websites visited by the data subject. Every time someone visits our website, this personal data, including the IP address of the data subject’s Internet connection, is transmitted to Google in the United States of America. This personal data is saved by Google in the United States of America. Google may transfer such personal data collected through this technical process to third parties.

The data subject can prevent the use of cookies by our website at any time using a corresponding setting for the on the web browser and thus permanently deny the use of cookies. Activating this setting on the Web browser would also prevent Google from placing a conversion cookie on the information technology system of the data subject. Furthermore, cookies already used by Google Analytics can always be deleted through the web browser or another software programme.

The data subject may also object to Google's interest-based advertising. To do so, the data subject must access the link www.google.com/settings/ads from each of the Internet browsers they use and make the desired settings there.

Additional information and Google's privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

Zeller+Gmelin GmbH & Co. KG