Zeller+Gmelin officially opened its new production site in Huzhou, China, with a festive ceremony on May 8, 2025. Numerous customers, partners, employees and representatives of the city government attended the opening of Zeller+Gmelin (Huzhou) Co, Ltd. The new location in the economically up-and-coming Nan Taihu New District (Zhejiang Province) marks an important milestone in the company’s China strategy.
The modern plant in Huzhou is designed for the production of high-quality lubricants for the Chinese market. The focus is on applications in the automotive, wire drawing and textile industries as well as in metal processing. With the new plant, Zeller+Gmelin is reaffirming its long-term commitment to one of the world’s most dynamic growth markets – and is focusing specifically on local proximity, delivery capability and flexibility.
Clear location concept: production in Huzhou, sales in Suzhou
The new production site complements the already established sales and customer center in Suzhou. While consulting, service and order coordination will continue to take place there, Huzhou will focus on production in future. This clear division of tasks strengthens the Group’s service portfolio and improves security of supply for customers in China.
Festive kick-off with cultural program
The opening ceremony combined economic significance with cultural elements. Traditional lion dances, the symbolic ribbon cutting and speeches by company and government representatives gave the event a festive and dignified setting.
Siegfried Müller, Managing Director Sales of Zeller+Gmelin GmbH & Co. KG, emphasized in his speech the strategic importance of the location for the international orientation of the company. Zeller+Gmelin General Manager Marc-Tran Heller praised the close cooperation with local partners and authorities in Chinese and particularly emphasized the performance of the dedicated local team.
Strategic milestone for the Asian business
With the new location in Huzhou, Zeller+Gmelin is strengthening its presence in the Asian region and sending a clear signal for further growth, according to the headquarters in Eislingen, Swabia. The plant is equipped with state-of-the-art production technology and is operated by a qualified, locally based team. Huzhou is set to become a central hub within the Asian strategy in the future. The successful implementation of the project is the result of close, cross-location cooperation between the teams in Germany, Suzhou and Huzhou.
